Dollar Tree

 In order for a company to stay afloat, they would need to innovate their products to retain their customers. Dollar Tree has been implementing innovations to their company recently. One innovation they made to their company was to switch from paper coupons to digital coupons. The program they set up is the Smart Coupons program where the coupons would now be available in their mobile app and website. Through a revamp in their app and website, they were able to implement the Smart Coupons on there to make it easier for consumers to cash in their coupons.  In this day and age, more companies will start innovating by moving a lot of their services online. With technology advancing every year, consumers would need to adapt to these changes with the coupons being available online because Dollar Tree will not be sending anymore paper coupons. Some customers however will refuse to accept this change. The demographic of customers that will struggle with this adaptation are the elderl...

Examines the effect of these cultural influences on an individual level - namely, on values (deep-held beliefs), personality (consumer traits), and lifestyles (behavioral patterns that are manifestations of values and personality. (Mintap) Values According to the textbook, values are "enduring beliefs about abstract outcomes and behaviors that are good or bad, such as health, independence, family life, and peace." Shaping this into the dollar tree, most of society's pre-pandemic had a lower value view on the dollar tree but compared to now, it is encouraged to shop at a dollar store. The dollar tree may not hold a high materialistic value, but it allows for more sentimental value. With D.I.Y becoming a trend, many handmade gifts have held a higher value for some. Dollar Tree will enable customers to express their emotions fully. Personality Personality is customers' patterns that they may have picked up from growing up or from their parents. Researching and understand...

 Household Influences W hat a customer purchases for a single household is highly influenced by who lives in the household. What they purchase depends on the age groups that live in the household. A good example would be if they have toddlers or infants they would most likely buy toys, baby bottles, and wipes at Dollar Tree because that is what the store provides for that age group. This is showing how an age group that lives in the household (in this case a toddler) influences what a customer will purchase. Sometimes purchase decisions are made by the wife, husband, relative, or children. Dollar Tree takes this into consideration and offers products for different age groups so it is more attractive to consumers.  Social Class Influences Social class influences play a big role in the consumer decision-making process. The first example would be the underprivileged class would be the class that would make purchases from us the most because of our low-cost products that are affor...

Dollar Tree appeals to all ages because they carry items that pertain to people of all ages. Teens shop more than adults, because they tend to be reckless spenders. Dollar tree likes this behavior because they are trying to find people who are willing to spend money on their products, rather than the name brand products. This appeals to teens, because they want to shop and buy as many things as possible without spending a ton of money. In this case they go to The Dollar Tree and can can buy a surplus of items, without spending nearly as much as they would spend if they chose to buy name brand items. Depending on a person's age, race, political views, and many more factors determine if they will shop at a certain franchise or not. Every franchise has a target audience, meaning they have a group of people with similar demographics that they are trying to appeal to. These target audiences include Sephora targeting women, usually older than the age of 15, who are interested in makeup. ...

  One of the most powerful tools in our society is communication.  If you add that with the daily activities of shopping, you are creating a connection with others and establishing a community of shoppers alike.  Social influences play a vital role in our role as consumers.  There are two primary sources that social influences come from- marketing and non-marketing.  When we are often puzzled about which cleaning product to purchase to eliminate grout, we usually ask a family member or perhaps someone who we trust with their opinion.  This is usually the quickest resource we have due to the knowledge of the person we personally know.           Dollar Tree's social influence projection is a huge advantage. Most of its consumers use word of mouth.  But within the last five years, Dollar Tree's outreach and social media have persuaded its consumers to shop more frequently for their needs, all thanks to mass media. Althou...

 After every purchase, customers always think about how the product will turn out to be. Sometimes customers develop post-decision dissonance, where the customer feels discomfort in buying the product they just purchased. Other customers feel some sort of satisfaction or dissatisfaction with the products that they bought. It is all determined on the way the customer utilizes the product. It's no different at the Dollar Tree. Customers have different feelings towards different products. For example, some customers can find satisfaction in some of the cleaning products at the dollar store due to the price of the cleaning products. Cleaning products at other retail stores are more expensive than the ones sold at the Dollar Tree. From my experience, I found that some of the cleaning products, like the stain remover, are as effective as the retail brand cleaning supplies.  While some customers can find satisfaction with the products they find at the Dollar Tree, others can feel dis...