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Chapter 13: Household and Social Class Influences

 Household Influences

What a customer purchases for a single household is highly influenced by who lives in the household. What they purchase depends on the age groups that live in the household. A good example would be if they have toddlers or infants they would most likely buy toys, baby bottles, and wipes at Dollar Tree because that is what the store provides for that age group. This is showing how an age group that lives in the household (in this case a toddler) influences what a customer will purchase. Sometimes purchase decisions are made by the wife, husband, relative, or children. Dollar Tree takes this into consideration and offers products for different age groups so it is more attractive to consumers. 

Social Class Influences

Social class influences play a big role in the consumer decision-making process. The first example would be the underprivileged class would be the class that would make purchases from us the most because of our low-cost products that are affordable. The second example would be the overprivileged class which would most likely not purchase from us because they have a higher budget for spending. They typically like to purchase high-end products that represent their status.

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