Chapter 12: Consumer Diversity

Dollar Tree appeals to all ages because they carry items that pertain to people of all ages. Teens shop more than adults, because they tend to be reckless spenders. Dollar tree likes this behavior because they are trying to find people who are willing to spend money on their products, rather than the name brand products. This appeals to teens, because they want to shop and buy as many things as possible without spending a ton of money. In this case they go to The Dollar Tree and can can buy a surplus of items, without spending nearly as much as they would spend if they chose to buy name brand items.

Depending on a person's age, race, political views, and many more factors determine if they will shop at a certain franchise or not. Every franchise has a target audience, meaning they have a group of people with similar demographics that they are trying to appeal to. These target audiences include Sephora targeting women, usually older than the age of 15, who are interested in makeup. Just like a company like Home Depot would target men and women who are most likely interested in home improvement. In the case of Dollar Tree, this company is focusing and trying to catch the attention of individuals of all ages who are looking for daily essentials, at a an all time low price. 

Adults love a good bargain as well, and they will search for the best deal if they care less about the quality. Adults tend to make their purchases based on the idea of prioritizing quality or quantity. Many have heard of the idea of "Quality over Quantity" where spending a couple extra dollars for a better quality item is worth it. The Dollar Tree however, has adopted the complete opposite idea of Quantity over Quality, and some adults appreciate that. It can be costly constantly buying name brand items, when you can shop much cheaper for virtually the same item. Generation X and Baby Boomers hold most of the buying power in our society, and with this many companies and franchises are trying to appeal to them. Dollar Tree is appealing to those who want to spend, but do not value the best quality. 

The Dollar Tree has always been a very inclusive company that is open to every race, gender and sexual orientation that there is. It is not hard to discriminate against people at The Dollar Tree because there is truly something for everyone at the Dollar Tree and it is most likely affordable as well. The Dollar Tree probably has some of the highest consumer diversity that there is. Very few stores appeal to all ages, all races, all genders and all sexual orientations. When they do, like Dollar Tree the sales are never ending.