Chapter 10: Post Decision Processes

After every purchase, customers always think about how the product will turn out to be. Sometimes customers develop post-decision dissonance, where the customer feels discomfort in buying the product they just purchased. Other customers feel some sort of satisfaction or dissatisfaction with the products that they bought. It is all determined on the way the customer utilizes the product. It's no different at the Dollar Tree. Customers have different feelings towards different products. For example, some customers can find satisfaction in some of the cleaning products at the dollar store due to the price of the cleaning products. Cleaning products at other retail stores are more expensive than the ones sold at the Dollar Tree. From my experience, I found that some of the cleaning products, like the stain remover, are as effective as the retail brand cleaning supplies.

While some customers can find satisfaction with the products they find at the Dollar Tree, others can feel dissatisfaction and regret with the products they find at the Dollar Tree. Dollar Tree and other stores like it sometimes have the connotation that the low prices on the products mean low quality products. Some customers may regret buying some of the knockoff products at the Dollar Tree due to how ineffective the product is. Customers have different ways on how they respond to their satisfaction. Some of them use the surveys provided by Dollar Tree to see the feedback the customers leave on the product they bought while others show their dissatisfaction by taking it out on the employees at the Dollar Tree. In order for marketers to improve satisfaction in their stores, they need to look at how customers are responding on how satisfied they are with the product in order to find ways to improve satisfaction for customers.

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Chapter 5: Attitudes Based on High Effort

In order to keep with changing trends in the market, marketers need to help consumers form positive brand attitudes based on new beliefs and associations. These beliefs have a huge influence for customers on buying decisions. Dollar Tree was able to have a big influence on changing people's attitudes when it came to the products that they were offering. When the Covid-19 pandemic first hit, a lot of customers we're flooding the stores to get their hands on the desired products that they thought they needed due to the lockdowns that were placed. Due to the huge wave of customers hitting stores, a lot of desired products went out of stock real quick. Dollar Tree ended up benefiting from this because a lot of stores were running out of stock of a lot of products so customers had to turn to different alternatives. One of the hottest commodities during the pandemic was toilet paper. A lot people went overboard and ended up buying more than what they needed at big named retailers....

Chapter 14: Psychographics: Values, Personality, and Lifestyles

Examines the effect of these cultural influences on an individual level - namely, on values (deep-held beliefs), personality (consumer traits), and lifestyles (behavioral patterns that are manifestations of values and personality. (Mintap) Values According to the textbook, values are "enduring beliefs about abstract outcomes and behaviors that are good or bad, such as health, independence, family life, and peace." Shaping this into the dollar tree, most of society's pre-pandemic had a lower value view on the dollar tree but compared to now, it is encouraged to shop at a dollar store. The dollar tree may not hold a high materialistic value, but it allows for more sentimental value. With D.I.Y becoming a trend, many handmade gifts have held a higher value for some. Dollar Tree will enable customers to express their emotions fully. Personality Personality is customers' patterns that they may have picked up from growing up or from their parents. Researching and understand...

Chapter 9: Judgment and Decision-Making Based on Low Effort

In a recent post, we analyzed the high effort decision making, in which we went into depth about how labels and packing can influence customers' minds into buying a product. On the other hand, Low effort judgment and decision-making is how little time a customer spends choosing a product. The textbook states, " In some low-effort situations, consumers may decide without being consciously aware of how or why they are doing so. As much as 50 percent of all shopping decisions are made spontaneously and unconsciously while consumers are in the store." ( Unconscious Low-Effort Decision-Making) When a customer shops at a Dollar Tree, they know the item's quality will not be at the high end. The customer expects a convenience store where the options are not different and are equal in price. This allows the customer to go into an unconscious state where they can purchase their needs without putting much thought into them. Dollar Tree is the perfect store for those who do not...

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