Examines the effect of these cultural influences on an individual level - namely, on values (deep-held beliefs), personality (consumer traits), and lifestyles (behavioral patterns that are manifestations of values and personality. (Mintap)
Values
According to the textbook, values are "enduring beliefs about abstract outcomes and behaviors that are good or bad, such as health, independence, family life, and peace." Shaping this into the dollar tree, most of society's pre-pandemic had a lower value view on the dollar tree but compared to now, it is encouraged to shop at a dollar store. The dollar tree may not hold a high materialistic value, but it allows for more sentimental value. With D.I.Y becoming a trend, many handmade gifts have held a higher value for some. Dollar Tree will enable customers to express their emotions fully.
Personality
Personality is customers' patterns that they may have picked up from growing up or from their parents. Researching and understanding the dollar tree has an open concept that welcomes all customer types. This chapter has about five beginning with: psychoanalytic approaches, trait theories, phenomenological approaches, social-psychological theories, and behavioral approaches. All of these approaches can help understand customers.
Lifestyles
Consumers’ activities, interests, and opinions are lifestyle choices that dollar trees can use to help identify their customers. This also allows the dollar tree to create a better marketing strategy.
Values
According to the textbook, values are "enduring beliefs about abstract outcomes and behaviors that are good or bad, such as health, independence, family life, and peace." Shaping this into the dollar tree, most of society's pre-pandemic had a lower value view on the dollar tree but compared to now, it is encouraged to shop at a dollar store. The dollar tree may not hold a high materialistic value, but it allows for more sentimental value. With D.I.Y becoming a trend, many handmade gifts have held a higher value for some. Dollar Tree will enable customers to express their emotions fully.
Personality
Personality is customers' patterns that they may have picked up from growing up or from their parents. Researching and understanding the dollar tree has an open concept that welcomes all customer types. This chapter has about five beginning with: psychoanalytic approaches, trait theories, phenomenological approaches, social-psychological theories, and behavioral approaches. All of these approaches can help understand customers.
Consumers’ activities, interests, and opinions are lifestyle choices that dollar trees can use to help identify their customers. This also allows the dollar tree to create a better marketing strategy.
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