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Chapter 16: Symbolic Consumer Behavior

    Let's admit it, there is something extraordinary about receiving a gift.  Whether it's from a dear family member, a neighbor, a classmate, or a stranger, the symbolic meaning stands alone.  

    Consumer symbolism derives from many things, but culture is one of the primary sources from which it derives.  We have passed on many cultural traditions from generation to generation.  We find that within ourselves when we shop.  Consumers can purchase a vast selection of products at Dollar Tree to keep the tradition and love going.    

    

      

    Possessions hold a valued part in the consumer's behavior.  They are regarded as unique and irreplaceable.  The price is of little regard, but its message is worth more.  Dollar Tree has been known for being the headquarters for celebrating every event, achievement, and milestone in life.  Dollar Tree's message to its consumers is to understand the importance of gift-giving and how it positively impacts someone's life.  The anatomy of gift-giving falls into the parts: of gestation, presentation, and reformulation.

    The identity of the Dollar Tree consumer throughout the last 16 weeks has been examined in many ways.  We have observed that we are more connected in the role of the consumer due to the ethical values of being affordable, finding comfort in each purchase, and reliability.  Dollar Tree will continue to understand its worth due to the loyalty of each consumer.

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