Dollar Tree

Dollar Tree appeals to all ages because they carry items that pertain to people of all ages. Teens shop more than adults, because they tend to be reckless spenders. Dollar tree likes this behavior because they are trying to find people who are willing to spend money on their products, rather than the name brand products. This appeals to teens, because they want to shop and buy as many things as possible without spending a ton of money. In this case they go to The Dollar Tree and can can buy a surplus of items, without spending nearly as much as they would spend if they chose to buy name brand items. Depending on a person's age, race, political views, and many more factors determine if they will shop at a certain franchise or not. Every franchise has a target audience, meaning they have a group of people with similar demographics that they are trying to appeal to. These target audiences include Sephora targeting women, usually older than the age of 15, who are interested in makeup. ...

  One of the most powerful tools in our society is communication.  If you add that with the daily activities of shopping, you are creating a connection with others and establishing a community of shoppers alike.  Social influences play a vital role in our role as consumers.  There are two primary sources that social influences come from- marketing and non-marketing.  When we are often puzzled about which cleaning product to purchase to eliminate grout, we usually ask a family member or perhaps someone who we trust with their opinion.  This is usually the quickest resource we have due to the knowledge of the person we personally know.           Dollar Tree's social influence projection is a huge advantage. Most of its consumers use word of mouth.  But within the last five years, Dollar Tree's outreach and social media have persuaded its consumers to shop more frequently for their needs, all thanks to mass media. Althou...

 After every purchase, customers always think about how the product will turn out to be. Sometimes customers develop post-decision dissonance, where the customer feels discomfort in buying the product they just purchased. Other customers feel some sort of satisfaction or dissatisfaction with the products that they bought. It is all determined on the way the customer utilizes the product. It's no different at the Dollar Tree. Customers have different feelings towards different products. For example, some customers can find satisfaction in some of the cleaning products at the dollar store due to the price of the cleaning products. Cleaning products at other retail stores are more expensive than the ones sold at the Dollar Tree. From my experience, I found that some of the cleaning products, like the stain remover, are as effective as the retail brand cleaning supplies.  While some customers can find satisfaction with the products they find at the Dollar Tree, others can feel dis...

 In a recent post, we analyzed the high effort decision making, in which we went into depth about how labels and packing can influence customers' minds into buying a product. On the other hand, Low effort judgment and decision-making is how little time a customer spends choosing a product. The textbook states, " In some low-effort situations, consumers may decide without being consciously aware of how or why they are doing so. As much as 50 percent of all shopping decisions are made spontaneously and unconsciously while consumers are in the store." ( Unconscious Low-Effort Decision-Making) When a customer shops at a Dollar Tree, they know the item's quality will not be at the high end. The customer expects a convenience store where the options are not different and are equal in price. This allows the customer to go into an unconscious state where they can purchase their needs without putting much thought into them. Dollar Tree is the perfect store for those who do not...