Chapter 4: Memory and Knowledge

Have a huge party coming up? Or a holiday to prepare for? There is no better place than the Dollar Tree to shop for affordable decorations. In my personal experience, I used to take countless trips with my mom and/or grandma to look at the many seasonal decorations that Dollar Tree had to offer! At the time, it was a drag going in there. Standing by mom's side watching her pour decorations into our cart, the trill and smile it put on her face was priceless. Then coming straight home after and seeing everything being put up with for whatever holiday or event we had coming up added this nostalgic feeling to the house.

The influence that a simple shopping experience has on the mind is extraordinary. The memories that follow such an experience are what Doller Tree does best. Dollar Tree implies their brand image of affordable items that keep us returning.

Memory

Dollar Tree has this unique ability to reach customers' long-term memory. Their customers know when is the right time to go and what to expect when shopping. Also, the benefits of having a store that sells items around $1 (will be increased to $1.25) trigger our consumer memory because of prior experience.

Knowledge

The knowledge behind the Doller Tree is to make everyone feel included. It does not matter where you come from or your background; what matters is that you are saving money. The customer adds their own experience to what they buy, creating a unique setting for their home on a bargain deal.

Comments

Chapter 2: Motivation, Ability and Opportunity

When a store such as Dollar Tree is presented to the public, many can not help but wonder why every consumer is not lined up outside their door. With such a great value on each and every single item presented, what would stop anyone from shopping at dollar tree. This introduces the idea concepts of motivation, ability, and opportunity. Every consumer shops for a different reason and has different goals for each shopping trip they take. Even though the Dollar Tree franchise may be available and affordable for almost every consumer, does not mean that it guarantees everyone's business. Some may think that every consumer is motivated by price when they shop. Many believe that every consumer is constantly on the hunt for the lowest price possible in order to mean their needs, but this is simply not the case. When shopping every consumer goes through the process of motivated reasoning. Through motivated reasoning, each consumer is able to reach the conclusion of what they want to...

Chapter 14: Psychographics: Values, Personality, and Lifestyles

Examines the effect of these cultural influences on an individual level - namely, on values (deep-held beliefs), personality (consumer traits), and lifestyles (behavioral patterns that are manifestations of values and personality. (Mintap) Values According to the textbook, values are "enduring beliefs about abstract outcomes and behaviors that are good or bad, such as health, independence, family life, and peace." Shaping this into the dollar tree, most of society's pre-pandemic had a lower value view on the dollar tree but compared to now, it is encouraged to shop at a dollar store. The dollar tree may not hold a high materialistic value, but it allows for more sentimental value. With D.I.Y becoming a trend, many handmade gifts have held a higher value for some. Dollar Tree will enable customers to express their emotions fully. Personality Personality is customers' patterns that they may have picked up from growing up or from their parents. Researching and understand...

Chapter 13: Household and Social Class Influences

Household Influences W hat a customer purchases for a single household is highly influenced by who lives in the household. What they purchase depends on the age groups that live in the household. A good example would be if they have toddlers or infants they would most likely buy toys, baby bottles, and wipes at Dollar Tree because that is what the store provides for that age group. This is showing how an age group that lives in the household (in this case a toddler) influences what a customer will purchase. Sometimes purchase decisions are made by the wife, husband, relative, or children. Dollar Tree takes this into consideration and offers products for different age groups so it is more attractive to consumers. Social Class Influences Social class influences play a big role in the consumer decision-making process. The first example would be the underprivileged class would be the class that would make purchases from us the most because of our low-cost products that are affor...

Dollar Tree

Search This Blog